How to find your freelancing niche

Freelancing is a broad industry, and finding your niche may be harder than you thought. Check out this guide on how to find your freelancing niche.
How to find your freelancing niche

Hero image by Hossein Moradi

Finding a niche is necessary if you want to make money as a freelancer, but where do you start?

Many people aspire to become freelancers because it allows them to make their own hours and set custom rates. However, finding success in freelancing will take time as you decide which path to pursue.

Learning how to find a profitable niche happens to be one of the most important things you will decide. Here at Hectic, we help both new and experienced freelancers succeed in their niche markets, so we've put together a few tips to help you start.

Read on to learn about the importance of finding a niche.

What is a niche?

When entering the world of freelancing, you'll hear the word "niche" often. A niche is essentially something you specialize in, but it's not an industry. For example, a wedding photographer is in the photography industry, but their niche is wedding photography.

You can have several niches, but many freelancers choose to stick with one thing because this makes it easier to attract clients. Aside from that, they can set more consistent freelance rates.

The first thing you must do is consider the industry you'll enter, then you can decide which niche you want to specialize in.

Why you need a niche

Finding a niche is crucial if you want to succeed as a freelancer, especially if you have no experience. You may struggle in your freelancing career if you don't have one. 

Finding a niche allows you to enter a specific market and target an audience. Without a niche, you'll have a harder time advertising, beating the competition, and earning a positive reputation.

While a jack of all trades freelancer can help a client with various things, they may not always provide stellar results. Because of this, clients are less likely to work with them, which will prevent them from building a portfolio.

How to find a niche market

Finding a niche market doesn't take much. All you must do is decide what you'd like to focus on as a freelancer.

Before doing this, it's best to see which niche market has a lot of demand. If a certain niche isn't very popular, you can stand out quickly. However, it may take some time to find enough clients that regularly work with you to meet your income requirements.

On the other hand, entering the most popular niches will make it harder to stand out. You may have to lower your freelance rates or network extensively to attract an initial audience.

Finding a niche has never been simpler

As you can see, finding a niche can be done by anyone if they have a passion or knack for something. No matter what you want to specialize in, we encourage you to start researching different markets to see which ones suit you best. Learning how to find a profitable niche is as simple as finding out what people want.

Check out our app for an easier way to manage and grow your freelance business.

Share it!
Our team of career freelancers writes about best invoice practices, what makes a great client, and repeats the mantra, "never work without a contract." We're opinionated about the future of work and will always be on the side of freelancers.
More By This Contributor
Getting everything from your brain in one place
Moxie makes all your systems work together seamlessly with better software, education, and community.
hectic app logo