Find and land the right clients with the right approach

Put your best foot forward marketing your freelance business.
Find and land the right clients with the right approach

Hero image by Rupinder Singh

Too often, freelancers are told to focus on quantity over quality in their outreach strategies.

“Just submit this cookie-cutter message to every email address and contact form you find and you might get a response 10% of the time.”

At Moxie, we know that doesn’t work. You have too much talent to waste your time on these ineffective strategies. If you want to find the right clients, you have to use the right approach.

In our guide, “Market yourself as a freelancer,” you can get all the tips you need to establish a healthy pipeline, including templates and examples to help you get started. From finding the right contacts to crafting the perfect pitch, enjoy this sneak peek at everything included in the guide.

Know when it’s time to reach out

To maintain a healthy pipeline, you have to toe the line between too much work and not enough. Once you understand how much you can handle, you can evaluate whether it’s time to search for new work. Factors such as losing a client, growing your business, and lacking work are indicators that you should start reaching out.

What to do before you reach out

How will you convince potential clients that you are their best option? Making a lasting impression starts before you ever send that first message. We’ll show you how to create a marketing pitch that clients can’t refuse.

Finding the right leads

An empty pipeline is better than one filled with bad clients and projects that aren’t worth your efforts. If you want to build relationships with long-term gains, it’s important to find the right clients. Take the time to narrow down the niche you want to target before approaching new businesses.

While new clients are always great, don’t forget about your previous contacts. The connections you’ve already established are often the best source of new work.

Creating your outreach strategy

You’ve done the prep work and now it’s time to start filling your pipeline. Increase your chances of connecting with the businesses you target with a powerful outreach strategy. In the guide, you’ll learn how to:

  • Determine the best medium to use when contacting potential clients
  • Choose the person most likely to respond to your pitch
  • Craft a message that captures attention, builds a connection with your contact, and shows them how you can benefit their business

You’ll also get access to several templates and examples that will help you create your own winning messages.

Following up

Reaching out is only the first step. If you don’t hear from the contact, a timely reminder may prompt a response. Learn the best ways to follow up on every message you send.

Our guide offers everything you need to find your next job. In it, you’ll find exclusive resources such as:

  • A checklist for narrowing down your niche
  • Steps for building your outreach strategy
  • Tips for showing clients your value
  • Templates for the messages you send

Grow your business with our “Market yourself as a freelancer” guide and all of Moxie's tools included with any of Moxie's plans.

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Emily Finlay
Emily Finlay
Emily Finlay is a freelance copywriter who thrives working with a great team and moonlights as an amateur home baker. Throughout her career, she’s had the pleasure of working with clients of all sizes, from local businesses to Fortune 500 companies. Aunt to eight nieces and nephews, she loves freelancing for the time it allows her to spend with her family and friends. When she’s not puzzling over the perfect word, she enjoys taking long walks, geeking out over her many interests, and trying new decorating techniques for cakes and cookies.
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